Fenchifu’s non-fried rice crackers (no preservatives too) are super popular in Taiwan and here’s how you can get them shipped to your doorstep in Singapore!
I’m normally not a fan of Asian snacks (USA-exclusive snacks, anyone?). But when it comes to rice crackers, I can’t seem to help myself. Maybe it’s their familiar taste and satisfying crunch – all I know is that I love them.
So if you’re anything like me, you’ll probably know that Taiwanese rice crackers seem to be a cut above the rest. And if you’re missing those authentic Taiwanese snacks from their supermarkets, well, now I’ve got a way for you to get your hands on them: by ordering them from 奮起福 (Fenchifu)!
Guides to Taiwan Online Shopping:
#1: How to Ship Taiwan Buys to Singapore
#2: 小日子 (One Day): Taiwan’s “Muji-Style” Store
#3: 奮起福 (Fenchifu): Award-Winning Rice Crackers
#4: 海边走走 (HiWalk): Iconic Taiwan Egg Rolls
#5: 星采醫美保養品 (Starnic): Taiwanese Medi-Beauty
#6: 阿聪师 (O-Nong): Award-Winning Taro Pastry
Pro tip: Since 奮起福 (Fenchifu) doesn’t offer international shipping, I’d recommend that you check out our dummies guide to Taiwan online shopping and learn how to forward these delicious rice crackers to Singapore. 😎 Thank me later!
Why Do I Love 奮起福 (Fenchifu)?


奮起福 (Fenchifu) was actually started by a young Taiwanese dad because he wanted healthy snacks for his young children, but most snacks in the market are filled with preservatives and additives.
He was determined to create healthier snacks, and eventually found a way to make traditional rice crackers without frying them – rare, for sure! He then expanded on that premise, and set out to use organic Taiwanese rice to create rice crackers that’s low in salt and sugar, with no oil, no flavour enhancers, no colouring, and no preservatives.
Thanks to his innovative creation, 奮起福 (Fenchifu) has gone on to win certifications from the International Taste Institute too! I can’t wait for my first crunch of these rice crackers, and below are a few of my personal favourites:
奮起福 (Fenchifu) Popular Products
1. Classic Butter Rice Cracker

The traditional rice cake is pretty hard to beat. I’ll be honest – I hardly say no when I’m offered one. The Fenchifu Classic Butter Rice Cracker (NT$100/~S$4.70) is made with reduced salt and sugar, so we can appreciate the fragrant rice that’s used to make it. Sometimes, you just can’t beat the classics, right?
2. Red Rice Apple Crackers For Babies

I’m a big fan of snacks that are small enough that they can just be popped into my mouth. While they aren’t conducive to snack-related self-control, these Fenchifu Red Rice Apple Rice Crackers (NT$120/~S$5.70) are a desktop staple. Made with organic Taiwanese rice and organic apples sourced from the USA, they’re sure to be a favourite among adults and babies alike.
3. Seaweed Rice Bricks

Rice bricks are yet another traditional Taiwanese rice snack. Fenchifu’s iteration is the Seaweed Rice Brick (NT$120/~S$5.70). Using brown sugar and Alishan wasabi and black sugar, it’s supposed to be a delightful combination of sweet and spicy. If you’re a wasabi lover like I am, you need to add five of these into your cart right now.
4. Curry Rice Bricks

I love curry-flavoured things, and I expect that this snack won’t be an exception. Fenchifu’s Curry Rice Brick (NT$120/~S$5.70) combines traditional Taiwanese rice snacks with a little fusion twist of curry. That wonderful golden colour is caused by the turmeric in the curry powder they use, so you get to enjoy your trans-fat free snack without worrying about any artificial colourings too.
5. Brown Sugar Rice Bricks

I’m getting pretty tired of savourily snacks – which is why I love these so much. And for those of you going into brown sugar withdrawal from your lack of brown sugar bubble tea, you’re going to love these Brown Sugar Rice Bricks (NT$120/~S$5.70). But just because it’s sweet doesn’t doesn’t mean it’s sinful – since Fenchifu is centred on a low salt and low sugar philosophy, go ahead and indulge!
6. Hinoki Cypress Essential Oil

I know exactly what you’re thinking. How did we get from rice crackers to essential oils? I won’t pretend to understand the thought process – but I will admit that it’s very intriguing. Fenchifu’s Hinoki Cypress Essential Oil (NT$450/~S$21.20) is extra interesting since Cypress essential oil isn’t exactly a common offering.
Hinoki cypress trees grow only in Japan and its wood is considered sacred, with a hint of lemon and spice. It essential oil can be used in your diffuser (if you’re looking to snag the Muji one, I recommend getting it cheaper from Muji’s official store on Taobao), in your bath, or applied directly to your skin. It’s supposed to help relax your mood and calm you down on stressful days – always helpful, in my opinion!
7. Hinoki Cypress Incense

If candles and diffusers aren’t your thing, this just might be. And I’ll admit – while unconventional, it’s always fun for me to burn incense. Maybe it’s because I’m finally rebelling against the old “don’t play with fire” adage. Made with only natural ingredients, the Fenchifu Hinoki Cypress Incense (NT$250/~S$11.80) carries a light fragrance that doesn’t sting your eyes, like other types of incense.
Which rice cracker is your favourite? Will you give Hinoki cypress a shot? Let us know in the comments below, and if you have other favourite Taiwanese brands that you’ll like us to feature, buzz us at content@you.co!
Also, don’t forget to checkout with your YouTrip card to take advantage of our Wholesale Exchange Rates for New Taiwan dollar (NTD) on your 奮起福 (Fenchifu) purchase!
All currency conversion rates are accurate to nearest 10 cents on 30 July 2020 SGT 12:30.
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