Reward yourself for making it this far through the year with a Taobao 618 shopping spree happening this June!
There are four key Taobao shopping festivals that all bargain-hunters have marked down on their calendar — 3.8 Women’s Day, 11.11 Singles’ Day, 12.12 Shopping Madness, and, of course, the Taobao 618 Mid Year Shopping Festival. If you’re completely new to Taobao, you might want to take a quick peek at our ultimate guide to Taobao shopping. Otherwise, keep scrolling for a comprehensive all-you-need-know guide to the June festival.
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How Was Taobao 618 Mid Year Shopping Festival Like In The Past?
Image credits: Shopback
Quality goods but slashed down to be made more affordable for the masses? Yes, please! That’s the new perception of China merchandise, and Tmall accounts for approximately one-third of 2020’s brand merchants’ e-commerce sales. China Internet Watch reported a whooping 16.91 trillion CNY (~ 3.3 trillion SGD) worth of transactions across the platform during last year’s 618 Mid Year Shopping Festival — up 42% from 2019!
Why You Should Shop The Taobao 618 Mid Year Shopping Festival

According to Business Wire, Taobao 618 was a combined effort by Taobao and Tmall to empower brands and merchants to tap into China’s less-developed regions which accounts for nearly 70% of China’s total population. It’s during this shopping festival that stores on those two e-commerce platforms slash their prices up to half off.
However, most consumers are here to snatch their daily exclusive vouchers and red packets that will be unleashed with treasures that include cash rewards! Make sure to shop with the Taobao App to score free shipping!
What Products Are On Sale During Taobao 618?
Taobao 618 was initially catered for shoppers from rural parts of China looking for a lifestyle upgrade but who were unable to get physical access. Thus, you can expect to find discounts on mid to high tier brands here. Think Apple, Nike, Lancome, branded handbags, snacks and more!
When Is Taobao 618 Happening?
There are three main segments to the Taobao 618 Mid Year Shopping Festival. The first is the Tmall 618 2022 pre-sale which begins on 26 May at 8 pm. Thereafter, the first wave of rush buying will start at 8 pm on May 31 and the second wave will start on 15 June at 8 pm.
How To Shop The Taobao 618 Mid Year Shopping Festival?

When registering for a Taobao account, before keying in your mobile number, just remember to tap on “+86” to change your country code — look for “新加坡 +65” (Singapore) in the list of countries and territories. To shop, simply enter keywords into their search bar and filter your search results by tapping “筛选” (Filter). If you’re horrible at Mandarin like I am, you might want to bookmark this extremely detailed step-by-step guide by our very own Taobao Ambassador, Chanel Li, on how to shop on Taobao.
Daily Check-Ins, Cycles, And Golden Beans
This year, instead of red packets, golden beans will be given out as a reward for completing designated tasks. These golden beans can be exchanged for the treats provided by the platforms and merchants. To get the most bang for your bean, we recommend doing a daily check (each check-in cycle operates in a group of three days). On day one, you’ll get 10 golden beans; if you log in for two consecutive days, you will receive 20 golden beans; if you log in for three consecutive days, you stand to gain 30 golden beans! If the check-in cycle is successful for the 4th consecutive day, the next cycle will be started, and 10 golden beans will be awarded to you. Unfortunately, if the check-in is interrupted during the cycle, a new cycle needs to be restarted for the check-in.
We recommend you pop over each day to stay on top of the various discounts. Last but not least, would be the Zhifubao sale which is essentially Taobao’s version of an e-wallet. Be sure to sign up for it in advance to take advantage of the discounts!
Shop More With Taobao’s Free Shipping Zone
When shopping Taobao 618, remember to shop in their free shipping zone to get certain products straight to your doorstep for free! Take note that there’s usually a minimum spend of ¥299 (~S$60.70) for products within this Free Shipping Zone section that you need to meet to qualify. However, it is the best way to ship heavy and bulky items from China over to Singapore for free — that may cost a bomb due to its actual or volumetric weight otherwise.
Score upsized savings during Taobao 618!
The first way to maximize your Taobao shopping festival experience is by scoring cashback with Shopback. Once you have created accounts on both Shopback and Taobao, download the Shopback extension. Look out for the search bar that will automatically appear on the top right portion of your browser. Just remember to empty your cart of any prior items before clicking through to ShopBack — thereafter, simply search for what you need on Taobao and shop to get cash rewards!
When checking out, you will be redirected to Alipay — do note that payment must be made on a desktop for you to pay in CNY. Remember to use your YouTrip card to score sweet Wholesale Exchange Rates! Not sure how? Check out our guide to cheaper purchases with YouTrip here.
If you still haven’t gotten your YouTrip card yet, don’t miss out. Use promo code <TAOBAO15> to sign up and get up to S$15 off your next Taobao purchase with YouTrip!
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