The K-beauty phenomenon has taken over the world by storm, reaching even the far corners of the Western world — but which of these Korean makeup products should you buy? Here’s the lowdown, plus 8 of the best brands you can buy on Gmarket!

The truth is out: Korean beauty brands hold the key to youthful, vibrant and luminous skin. And a major part of the beauty industry is made up of, well, makeup. 

Korean BB creams, CC creams and cheek tints have gained such a cult following that they’ve even made the e-shelves of renowned beauty stockists such as Selfridges, Cult Beauty, and Net-A-Porter. Some beauty tools have also become increasingly popular in recent years, for an all-round skin-pampering experience. Our reasons for loving K-beauty might differ from yours but I think we can all agree that Korean products are great for Asian skin and they are a lot friendlier on the wallet. 

So if you, too, are all about that effortless beauty (aka no-make up make-up), then this list is for you! 

P.s. New to Gmarket? Check out our step-by-step guide before you shop!

8 Best Korean Makeup Brands To Buy From Gmarket:

1. Missha
2. 3CE
3. Peripera
4. Too Cool For School
5. Etude House
6. SAEM
7. Banila Co.
8. VDL

1. Missha

Items featured (from left to right): M Perfect Cover BB Cream SPF 42 PA+++ (￦9,000 = ~S$10.70), Missha Triple Shadow (￦3,380 = ~S$4)

Why you’ll love it: Missha’s constant pursuit of the latest innovative trends puts them way ahead of the rest of the smaller players in the skincare game. Amongst their many must-haves, the M Perfect Cover BB Cream SPF 42 PA+++ is one to add to your go-to makeup pouch. Not only does it provide a great full-coverage base layer, but it also provides moisture to your skin and protection from the sun! Another make-up product to keep your eye out for is the Missha Triple Shadow — a small and compact eyeshadow ‘palette’ that comes in various colour gradients, perfect for easy finger application.

Shipping to Singapore: From ￦11,000 (~S$13.10)
Buy M Perfect Cover BB Cream SPF 42 PA+++ here and Missha Triple Shadow here.

2. 3CE

Items featured (from left to right): 3CE Velvet Lip Tint (￦11,300 = ~S$13.50), Take A Layer Multi Pot (￦17,800 = ~S$21.20)

Why you’ll love it: 3CE is all about bright and bold statements — especially in their shade choices! Their highly acclaimed 3CE Velvet Lip Tint provides long-lasting pigmentation that is not only eye-catching, but also smells like vanilla heaven. For colour on your cheeks, swipe on some of their buttery Take A Layer Multi Pot which can also be used on your lips and lids.

Shipping to Singapore: From ￦11,000 (~S$13.10)
Buy 3CE Velvet Lip Tint here and Take A Layer Multi Pot here.

3. Peripera

Item featured: The Ink Velvet Lip Tint (￦9,000 = ~S$10.70)

Why you’ll love it: Many have compared Peripera as a makeup equivalent of the fun and sprightly Forever21 — but with the quality and maturity of Alexander Wang. Don’t believe us? Test that theory out with The Ink Velvet Lip Tint, a lip product that boasts a rich “velvety mousse” texture complete with vivid pigmentation and a semi-matte finish.

Shipping to Singapore: From ￦10,600 (~S$12.70)
Buy The Ink Velvet Lip Tint here.

4. Too Cool For School

Item featured: Art Class By Rodin Shading (￦10,450 = ~S$12.50)

Why you’ll love it: This product is no stranger to viewers of OG YouTube beauty videos. Still, Too Cool For School has aged gracefully and even increased in popularity as a solid Korean cosmetics and skincare brand. Despite basing their creative office in New York, Too Cool For School keeps their ingredients list purely Korean — they are actually known for using eggs in their products for its’ moisturising and nourishing properties! If you’re new to the brand, the Art Class By Rodin Shading contouring palette is a great introduction.

Shipping to Singapore: From ￦8,100 (~S$9.70)
Buy Art Class By Rodin Shading here.

5. Etude House

Items featured (from left to right): Dear Darling Water Gel Tint (￦3,700 = ~S$4.40), Big Cover Stick Concealer (￦4,170 = ~S$5)

Why you’ll love it: Etude House is big on keeping makeup affordable, inclusive and fun. From body washes to mascaras, there’s something for everyone. Their Dear Darling Water Gel Tint definitely caught our attention with its so-darn-cute popsicle-shaped packaging that’s not only IG-worthy, but also long-lasting! Check out Etude House’s Big Cover Stick Concealer as well, another cult-favourite that’s great for a natural-looking coverage.

Shipping to Singapore: From ￦10,600 (~S$12.70)
Buy Dear Darling Water Gel Tint here and Big Cover Stick Concealer here.

6. SAEM

Item featured: Mineralizing Creamy Concealer (￦8,500 = ~S$10.10)

Why you’ll love it: Saem is all about using Mother Nature’s greatest gifts — bringing tried-and-tested beauty recipes from around the world together, and using those proven formulas to produce affordable skincare and makeup products. Try Saem’s Mineralizing Creamy Concealer that’s perfect for brightening, but also provides protection from the sun. Its anti-creasing formula leaves the skin feeling incredibly moisturising and soft whilst staying sweat-proof!

Shipping to Singapore: From ￦8,100 (~S$9.70)
Buy Mineralizing Creamy Concealer here.

7. Banila Co.

Item featured: Covericious Power Fit Foundation (￦27,200 = ~S$32.50)

Why you’ll love it: Banila Co. is known for its cleansing balm. However, they’ve also got an impressive range of cosmetics that spans from eyebrow pencils to foundation. Their Covericious Power Fit Foundation is suitable for all-day wear, and can last for up to 36 hours! Due to its adhesive nature, you can expect the product to stick to your skin, moisturising without any cakey-ness. Best of all, it comes with a pump for convenient, and sanitary, application.

Shipping to Singapore: From ￦8,100 (~S$9.70)
Buy Covericious Power Fit Foundation here.

8. VDL

Items featured (from left to right): Multi Color Auto Pencil Liner Pantone 20 (￦21,250 = ~S$25.40), Lumilayer Primer (￦11,300 = ~S$13.50)

Why you’ll love it: VDL stands for “Vivid Desires Come to Life” — and their Multi Color Auto Pencil Liner Pantone 20 is proof of just that! Think vibrant and saturated pigmentation that comes on easily. We especially adore their Classic Blue shade! Another must-have is the VDL Lumilayer Primer that has an opalescent lilac hue to combat any redness or dark circles. It also blends like a dream, providing a tacky base for any product that might come on after. Bonus points for that bright and almost holographic effect it creates!

Shipping to Singapore: From ￦8,100 (~S$9.70)
Buy Multi Color Auto Pencil Liner Pantone 20 here and Lumilayer Primer here.

Get That All-Natural Makeup Look With The Best Korean Makeup Brands on Gmarket!

K-beauty has enabled young boys and girls marvelling over Korean idols the opportunity to recreate all of their favourite makeup looks — and Gmarket is the best place to get your products! However, for those who aren’t familiar with Korean, it can be quite a tough site to browse. Thus, we’ve come up with a detailed guide on how to shop at Gmarket to counter any difficulties!

The next time you attempt to take a stab at Gmarket, or any online shopping really, remember to check out with your YouTrip card and pay in KRW to take advantage of sweet Wholesale Exchange Rates. Happy shopping!

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^{*All currency conversion rates are accurate to nearest 10 cents on 29 Jul 2021 SGT 4:30 PM. Bank card prices are calculated based on 3.25% foreign currency transaction fee.}