A playful stop in the heart of Shibuya: from Mario to Zelda, a world where your childhood gaming icons come alive!
For Singaporean travellers heading to Tokyo, the flagship store of Nintendo — Nintendo TOKYO — inside Shibuya PARCO remains one of the most joyful stops you can make. Whether you grew up with Mario Kart, The Legend of Zelda, or Animal Crossing, this place is where Nintendo’s world of imagination spills into real life.
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⚡️ TL;DR
| Category | Key Info |
|---|---|
| Store Name | Nintendo TOKYO |
| Address | 6F, Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377 |
| Nearest Station | Shibuya Station (Hachiko Exit), ~5-minute walk |
| Opening Hours | 10:00 – 21:00 (subject to change — check before visiting) |
| Opened | 22 November 2019 |
| Best Known For | Japan’s first official Nintendo store with exclusive merchandise |
| Payment Tips for Singaporeans | Credit/debit cards are widely accepted; multi-currency wallets like YouTrip give the best rates |
| Nearby Attractions | Pokémon Center Shibuya, Shibuya Scramble, Hachiko Statue |
| Best Time to Visit | Weekday mornings (avoid crowds) |
📚 Table of Contents:
- What is Nintendo TOKYO
- Where Is the Nintendo TOKYO Store Located?
- What Can You Buy at Nintendo TOKYO?
- Tips for Visiting Nintendo TOKYO
- Other Nintendo Store Locations in Japan
- Other Spots to Check Out in Shibuya
- Quick FAQs
What is Nintendo TOKYO?
Image Credits: Time Out
Nintendo TOKYO is the first official Nintendo-operated retail store in Japan, located on the sixth floor of the Shibuya PARCO shopping complex. Opened in late 2019, it anchors the “CYBERSPACE SHIBUYA” zone alongside other pop-culture titans like Pokémon Center Shibuya, Capcom Store Tokyo and Jump Shop.
It’s not just a shop — it’s an immersive brand experience designed around beloved franchises: Mario, Zelda, Splatoon, and Animal Crossing. It’s known for its extensive Nintendo displays, limited edition merchandise, and the store also doubles as an event space, hosting exclusive product launches and game demos.
What You’ll Find Inside
- Merchandise & Exclusives – Nintendo TOKYO houses an extensive range of goods: apparel, bags, plush toys, stationery, tableware, phone cases, game consoles and accessories. Some items are store-exclusive, including the “Nintendo TOKYO Series” (colliding Mario, Zelda, Splatoon, Animal Crossing) and the “Super Mario Power Up Series”, for example.
- Themed corners like a Zelda zone, a Splatoon area, and a Mario zone, complete with giant character statues.
- Hands-On Zones – There is a demo area where you can try the latest Nintendo Switch games
It serves as a touchpoint for Nintendo fans, with free admission, bridging favourite games into the real-world experience.
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Where Is the Nintendo TOKYO Store Located?
Address:
6F Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377
Nearest Station:
Shibuya Station (JR Yamanote Line, Tokyo Metro Ginza/Fukutoshin Lines)
Exit via Hachiko Exit, then walk about five minutes toward Shibuya PARCO.
Opening Hours:
Shibuya PARCO is open 10 AM–9 PM, and Nintendo TOKYO follows mall hours.
(Do check before travel as seasonal hours may vary)
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What Can You Buy at Nintendo TOKYO?
Image Credits: Time Out
Exclusive Merchandise:
- Nintendo TOKYO Series — four-franchise crossover (Mario, Zelda, Animal Crossing, Splatoon).
- Super Mario Power-Up Series — bold character icons and nostalgic motifs.
- Animal Crossing lifestyle range — mugs, tote bags, plush toys, and apparel.
Limited-Edition Items:
- Seasonal collections often rotate; for instance, “Winter Holiday 2024” merchandise was released in November 2024 (fact-check upcoming 2025 edition).
- Store-only game-themed accessories (Switch cases, Joy-Con straps).
Souvenirs:
- Compact items: keychains, stationery, and miniature plush toys (easy to pack).
- Apparel and cross-franchise goods are not available online outside Japan.
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Tips for Visiting Nintendo TOKYO
1. Arrive Early (or Late Evening)
Weekends can draw long queues, requiring free but ticketed entry. Weekday mornings are the quietest.
2. Numbered Entry System
- During peak hours, such as weekends and holidays, the store will issue numbered entry tickets (整理券).
- Tickets will be distributed on the 1st floor of Shibuya PARCO before opening, and in front of the Mario statue at the entrance to the exterior stairs on the 6th floor after opening.
- Only one numbered ticket will be distributed per person.
- Check @NintendoTokyo official X (formerly Twitter) for updates.
3. Payment Methods
Visa, MasterCard, AMEX and JCB are accepted. Singapore travellers can use multi-currency cards for better JPY rates.
4. Tax-Free Shopping
Overseas visitors spending ≥ ¥5,000 are usually eligible for tax exemption (passport required).
5. Combine with Pokémon Center Shibuya
It’s on the same floor, so plan 1–2 hours for both stores.
6. Bring a Reusable Bag
Plastic bags cost ¥5 each; an eco-bag saves space and doubles as a souvenir.
7. Photograph Smartly
Photography is allowed in designated zones only. Look for the Mario and Link statues for the best shots.
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Other Nintendo Store Locations in Japan
Image Credits: Osaka Metro NiNE
Nintendo has expanded beyond Tokyo with new official and partner-operated stores. Below is an updated overview (as of 2025 — verify details before travel):
| Store Name | Location | Address |
|---|---|---|
| Nintendo TOKYO | Shibuya PARCO (6F) 5-minute walk from Shibuya Station | Shibuya PARCO 6F, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377 |
| Nintendo OSAKA | Daimaru Umeda (13F) 5-minute walk from JR Osaka station | 13th floor, Daimaru Umeda store, 3-1-1 Umeda, Kita-ku, Osaka city, Osaka prefecture 530-8202 |
| Nintendo KYOTO | Takashimaya Kyoto (7F) | 7th floor, Kyoto Takashimaya SC [T8], 35 Otabicho, 2-chome, Shijo-dori Teramachi Higashiiru, Shimogyo-ku, Kyoto 600-8002 |
| Nintendo FUKUOKA | Amu Plaza Hakata (8F) Connected to JR Hakata Station | 8th floor, Amu Plaza Hakata, 1-1 Hakataeki Chuo-gai, Hakata-ku, Fukuoka City, Fukuoka Prefecture , 812-0012 |
Each store shares Nintendo’s design DNA but carries localised items — so serious collectors often tour all four locations.
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Other Things to Do in Shibuya
Image Credits: Vogue
Once you’ve filled your bags with Mario plushies and Zelda mugs, you’re already in one of Tokyo’s most dynamic neighbourhoods. Here are nine things worth adding to your itinerary — all within walking distance of Nintendo TOKYO.
- Pokémon Center Shibuya — Right next door; futuristic design with Mewtwo in a cryo tube display.
- Shibuya Scramble Crossing — Possibly the most famous pedestrian crossing in the world; cross from all directions at once.
- Hachiko Statue — The loyal Akita dog statue, Tokyo’s enduring symbol of devotion.
- Shibuya Sky Observation Deck — 229 m above ground, panoramic views over Tokyo Tower and Mt. Fuji on clear days.
- Center Gai & Shibuya 109 — Street fashion heaven; edgy youth boutiques and iconic 109 department store.
- Miyashita Park — A rooftop park with cafes, skateboard ramps, and art installations — the perfect rest stop.
- Nonbei Yokocho — “Drunkard’s Alley” — retro lanes of tiny izakayas and bars.
- Yoyogi Park & Meiji Shrine — Just a 15-minute walk; contrast the neon of Shibuya with serene greenery.
- Shibuya PARCO Food Basement & 8F Rooftop Garden — Great for lunch or sunset breaks after shopping.
Together with Nintendo’s Tokyo store, they turn into a full-day itinerary mixing pop culture, history, and local flavour.
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It’s-a-me, Mario!
Image Credits: CBR
Visiting Nintendo TOKYO isn’t just shopping — it’s stepping straight into the Mario, Zelda, and Kirby world. For Singapore travellers, it’s an easy Shibuya stop with exclusive merch you won’t find anywhere else. Grab a latte, wander in, take in the chaos, and try (fail) not to buy anything.
Tip: Pay with your YouTrip card for the best rates and zero FX fees while you indulge.
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Bon voyage!
FAQs
Q1: Is there a Nintendo World in Tokyo, Japan?
Nintendo World (the theme park area) is part of Universal Studios Japan in Osaka, not Tokyo.
Q2: How far is Nintendo Land from Tokyo?
Approx. 2.5 hours by Shinkansen (bullet train) to Osaka Station, then local transfer to USJ.
Q3: Is Nintendo’s HQ in Tokyo?
No, the main headquarters are in Kyoto, about 2.5 hours from Tokyo by Shinkansen.
Q4: Is Nintendo HQ worth visiting?
It’s not open to the public, but fans often take photos outside the modern headquarters building.
Q5: Why is the Switch 2 rumoured to be cheaper in Japan?
Likely due to regional pricing and strong domestic supply — verify once Nintendo announces official pricing in 2025.
Q6: Is S$5,000 enough for a week in Japan?
Yes — with mid-range hotels, transport passes, and dining averages, S$5,000 is comfortable for 7 days, including shopping.
Q7: What’s the cheapest month to visit Japan?
Between late May and mid-June (before summer rush), and January–February after the New Year holidays.
Q8: Are credit cards widely accepted in Tokyo?
Yes — most major stores and restaurants accept cards, but keep some cash for street vendors and small cafes.
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