{"id":33445,"date":"2021-11-10T12:01:00","date_gmt":"2021-11-10T04:01:00","guid":{"rendered":"https:\/\/www.you.co\/sg\/?p=33445"},"modified":"2021-11-10T14:20:03","modified_gmt":"2021-11-10T06:20:03","slug":"life-at-youtrip-bel","status":"publish","type":"post","link":"https:\/\/www.you.co\/sg\/blog\/life-at-youtrip-bel\/","title":{"rendered":"Life at YouTrip: YouTrip\u2019s Senior Marketing Manager on Watching The Startup Grow Since Day 1\u00a0\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>We sat down with Belicia Lim to chat about her journey at YouTrip \u2014 the joys, the career lessons, the challenges, and more in her four years at the company. Read on for the 411. <\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do you do at YouTrip, and what aspects of your role do you enjoy the most?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I am the Senior Marketing Manager at YouTrip. There are many things that I love about my role! To start off, I enjoy the autonomy given to shape the YouTrip brand to what my team and I envision it to be. Being in a lean team also allows us to be flexible when ideating, and efficient during implementation \u2014 moments like these are what I value in a startup environment which might be difficult to find in a larger corporation.&nbsp;<\/p>\n\n\n\n<p>What&nbsp;I enjoy most, is also the opportunity to be on the ground and stay close to our YouTrip community. As a marketeer, I\u2019m able to engage with our users on an even more personal level through the activities and channels we manage. I cherish these moments and it\u2019s these experiences that inspire my team and me to continue doing what we love to do at YouTrip.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/Image-1-1.jpeg\" alt=\"Life at YouTrip: YouTrip\u2019s Senior Marketing Manager on Watching The Startup Grow Since Day 1\u00a0\u00a0\" class=\"wp-image-33447\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>YouTrip marketing team at a 2019 roadshow in the Central Business District<\/em><br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How has the YouTrip journey been for you thus far?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I was blessed to have had the privilege to witness YouTrip\u2019s birth and growth in Singapore. Being part of the pioneer batch has allowed me to experience all facets of the business \u2014 from developing the product to growing the team. I remember how we started as a mere group of 5 in Singapore back in 2018, managing a customer base that was growing exponentially. Despite the limited resources, our strongest defence was a passionate team fueled with a mission to make YouTrip work \u2014 which we succeeded in doing!&nbsp;<\/p>\n\n\n\n<p>Fast forward to where we are today, I\u2019m proud to say that we\u2019ve come a long way. I strongly believe that this is only just the beginning!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"601\" src=\"https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/Image-3-1.jpeg\" alt=\"Life at YouTrip: YouTrip\u2019s Senior Marketing Manager on Watching The Startup Grow Since Day 1\u00a0\u00a0\" class=\"wp-image-33449\" srcset=\"https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/Image-3-1.jpeg 900w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/Image-3-1-300x200.jpeg 300w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/Image-3-1-768x513.jpeg 768w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/Image-3-1-600x401.jpeg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>The pioneer YouTrip team during its Singapore launch in 2018<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do you like most about YouTrip?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It\u2019s really the people in my team and the extended YouTrip community that makes me enjoy what I do. I have a very dedicated team that\u2019s passionate about driving the YouTrip brand. Seeing them strive for their best motivates me to do even better as well. Additionally, I have awesome coworkers who are a joy to work with which makes working in YouTrip that much more enjoyable!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/extra2.jpeg\" alt=\"Life at YouTrip: YouTrip\u2019s Senior Marketing Manager on Watching The Startup Grow Since Day 1\u00a0\u00a0\" class=\"wp-image-33451\" srcset=\"https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/extra2.jpeg 900w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/extra2-300x157.jpeg 300w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/extra2-768x402.jpeg 768w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2021\/11\/extra2-600x314.jpeg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Work hard, play hard &#8211; we\u2019re always up for a session of boxing to sweat it out after a hard day\u2019s work<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What has been the best career lesson you\u2019ve learned so far?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That it\u2019s alright to fail &#8211; what\u2019s most important is that you pick yourself up fast, learn, and charge forward with a sharper mindset.<\/p>\n\n\n\n<p>Being in a start-up, it\u2019s inevitable that we face situations that require us to be malleable to change. I can\u2019t count the number of times we\u2019ve had to make decisions with risks involved &#8211; and with that, it sometimes comes with mistakes. But what I found was the most important factor that turned the team around fast, was a united mindset towards quick-thinking and improvement. Thankfully, I have a great support system within YouTrip that\u2019s willing to work through the ups and downs of our growth journey.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>If given a chance, who would you like to exchange work with for a day at YouTrip, and why?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Perhaps, the product team! We\u2019ve so many interesting new features in the pipeline (can\u2019t say what yet), but looking at where our trajectory is heading product-wise, I think it\u2019ll be amazing to learn more about the development process!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Do you have a personal mantra, what you think is important in life?<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>My personal mantra is all about the continuous journey to seek <em>\u2018what\u2019s next&#8217;<\/em>. I believe it always starts by asking \u2018why\u2019 and \u2018why not\u2019 in the little things we do. By challenging the status quo, you\u2019ll start to realize how much more you can achieve. While this is something I bring to work every day, it is also a mantra I aim to abide by throughout my life as well.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Psst! If you still haven\u2019t gotten your free YouTrip card yet, use promo code &lt;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/youtrip.onelink.me\/HnkC\/49ead0da\" target=\"_blank\">BLOG5<\/a><\/strong>&gt; to sign up and receive a free S$5 in your account.&nbsp;<\/p>\n\n\n\n<p>For more great guides and interviews like this,<a href=\"http:\/\/t.me\/youtripsg\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<strong>join our Telegram Channel (@YouTripSG<\/strong><\/a><a href=\"http:\/\/t.me\/youtripsG\"><strong>)<\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/go.you.co\/blog-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>subscribe to our free weekly newsletter here<\/strong><\/a>&nbsp;or down below!<\/p>\n\n\n\n<p><strong>Related Articles:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.you.co\/sg\/blog\/everything-you-need-to-know-about-youtrip\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Here\u2019s Everything You Need to Know About YouTrip<\/strong><\/a><br><a href=\"https:\/\/www.you.co\/sg\/blog\/ultimate-overseas-online-shopping-compilation-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Ultimate Overseas Online Shopping Compilation Guide<\/strong><\/a><br><a href=\"https:\/\/www.you.co\/sg\/blog\/youtrip-referrals\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YouTrip Referral Programme: Get $5 Every Time You Refer A Friend!<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/youtrip.onelink.me\/HnkC\/49ead0da\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.you.co\/en-SG\/wp-content\/uploads\/sites\/2\/2018\/12\/1_728-x-90-1.jpg\" alt=\"YouTrip Banner 1\" class=\"wp-image-1181\" srcset=\"https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2018\/12\/1_728-x-90-1.jpg 728w, https:\/\/www.you.co\/sg\/wp-content\/uploads\/sites\/2\/2018\/12\/1_728-x-90-1-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Featuring Belicia Lim.<\/p>\n","protected":false},"author":6,"featured_media":33507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[622,623],"tags":[],"class_list":["post-33445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-community","category-lifestyle"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/posts\/33445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/comments?post=33445"}],"version-history":[{"count":0,"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/posts\/33445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/media\/33507"}],"wp:attachment":[{"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/media?parent=33445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/categories?post=33445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.you.co\/sg\/wp-json\/wp\/v2\/tags?post=33445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}