What is it about in one line?
Join us as a Marketing Campaigns Lead to steer the growth of the YouTrip brand by executing campaigns to acquire and engage users through owned and paid channels.
Sounds interesting? Here’s more about us
YouTrip is Southeast Asia’s 1st and leading multi-currency wallet. As a regional financial technology startup, YouTrip is dedicated to creating the best mobile financial services by simplifying foreign currency payments and offering the best exchange rates. Launched in 2018, YouTrip has been voted the #1 multi-currency account in Singapore with the largest user base in the region following its successful launch in Thailand in partnership with Karsikornbank in 2019.
YouTrip is a Major Payment Institution licensed under the Monetary Authority of Singapore, and awarded the Top FinTech Leaders 2020 by Singapore FinTech Association, and ASEAN’s Best Fintech Startup 2019 by the Rice Bowl Startup Awards.
As a Senior Marketing Executive specialising in campaign and social media management, you will be managing and executing campaigns to drive product usage and user acquisition. You will also be managing YouTrip Singapore’s key social media channels and execute campaign tactics to drive channel engagement and growth. This is a full-time position.
You will
- Lead the end-to-end development and execution of integrated marketing campaigns that support the growth of user acquisition and product utilisation.
- Collaborate with cross-functional teams to identify new target audiences; develop, evaluate, and refine campaign and content strategies.
- Manage campaign budgets and optimise strategies through data-driven insights to achieve revenue targets.
- Provide reporting and analysis of campaigns and social media channel performances.
- Work closely with the marketing team to drive organic performance such as follower growth and reach across key social media channels.
- Manage an in-house creative to execute campaign creatives and social content.
You are
- A campaigns management expert – You have great project and time management skills, with good attention to detail. You have managed end-to-end consumer targeted campaigns with internal and external stakeholders, and should possess a minimum of 2-3 years of relevant experience.
- An e-commerce fanatic – You understand and can identify key shopping trends and B2C industry best practices that drive consumer spending. Having relevant experience in e-commerce or B2C marketing is a plus.
- A content expert – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. Having experience in managing creatives to drive efficient output and quality content is a plus.
- An excellent communicator – You have a good command of English and are able to articulate effectively with internal and external stakeholders.
- A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to optimise for conversion.
- Data-driven – You have a detailed understanding of numericals and have the ability to synthesise data into actionable insights. have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives.
What can you expect from us?
- A free hand to innovate and continuously develop new ideas & concepts
- Direct report to the Senior Marketing Manager in Singapore and be part of the dynamic marketing team
- Access to a deep bench of technical and business experts to work together
- Multicultural and vibrant work environment in the CBD
- Working with an entrepreneurial team of people in Singapore, Hong Kong and Thailand
To apply
If you are interested in this position, please send your resume to hr@you.co, quoting Marketing Campaigns Lead in the subject header
